6 Steps To Write Good Content For B2b Marketing
February 6, 2023 ⚊ 1 Min read ⚊ Views 85 ⚊ BUSINESS
The rise of consumer-driven content grew in the late 19th century as technology and infrastructure advance. The oldest example of content marketing dates back to 1732, where Benjamin Franklin first published a yearly almanack called Poor Richard’s Almanack¹, to promote his printing business. The almanack contained the calendar, weather, poems, sayings, astronomical and astrological information. The publications were well-received and continued on for 25 years, bringing Franklin economic success and popularity.
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