Finding Love in Kerala: The Role of Mathrubhumi Newspaper Matrimonial Ads

Marriage holds a significant place in Indian society, embodying a profound cultural institution that goes beyond the union of two individuals. In India, arranged marriages remain a deeply rooted tradition, where families play an essential role in the matchmaking process. Despite the growing trend of individuals seeking partners independently, the conventional practice of arranged marriages continues to thrive, emphasising the importance of familial involvement in finding suitable partners for their sons and daughters. This tradition reflects the societal values and the collective responsibility of ensuring the well-being and compatibility of the couple.

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