What is SEO and how does it work?

Search engine optimization (SEO) is the practice of getting targeted traffic to a website from a search engine’s organic rankings. Since organic search is one of the ways through which people discover content online, higher rankings can translate to higher organic traffic to a website.

SEO includes both technical and content practices aimed to align with the best search engine algorithm needs. Common tasks associated with SEO include creating high-quality content, optimizing content around specific keywords, and building backlinks.

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