How is SEO different from SEM and PPC?
September 23, 2024 ⚊ 1 Min read ⚊ Views 11 ⚊ BUSINESSPPC stands for pay-per-click – a type of digital marketing where advertisers are charged whenever one of their ads gets clicked on.
Basically, advertisers bid on specific keywords or phrases that they want their ads to appear for in the search engine results. When a user searches for one of those keywords or phrases, the advertiser’s ad will appear among the top results.
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