Why is SEO important?

September 26, 2024 1 Min read Views 7 BLOG

SEO is a critical marketing channel.

Organic search delivers 53% of all website traffic, according to a 2019 BrightEdge study.
More than 8.5 billion searches happen every day on Google Search and Google owns 91% of the global search engine market.
With such incredible audience reach, there’s no surprise that in turn, the global SEO industry is forecast to reach a staggering $122.11 billion by 2028.

SEO drives real business results for brands, businesses and organizations of all sizes. This is because the act of searching, or the search user interface (be it a typed, voiced or image query format) has become second nature for internet users worldwide, as the primary way to access the information sought, within the sea of billions of webpages (4.3 billion pages on the indexed web, as of September

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