Pay-Per-Click (PPC) – Definition, Basics, How it Works

October 21, 2024 ⚊ 1 Min read ⚊ Views 6 ⚊ NEWS

Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertisement link is “clicked” on. Alternatively, PPC is known as the cost-per-click (CPC) model. The pay-per-click model is offered primarily by search engines (e.g., Google) and social networks (e.g., Facebook).

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