Internationalisation For Smaller-sized Companies Using Digital Marketing To Go Into Overseas Markets

Buying preferences and habits in one culture does not translate universally. In a case study for Walmart, the mistake made in choosing locations for China that were near Industrial Parks proved to be detrimental. Consumers preferred shopping closer to home instead of work. Insights derived from demographics can help you understand local purchasing behaviours and average consumer expenditure. Your company may need to expand into offering new products based on regional market demands, such as the famous KitKat Green Tea Matcha, where a traditional drink made from powdered green tea that has been enjoyed for centuries in Japan, combined with smooth white chocolate.

Read More Stories: