Device ID Marketing: What It Is and How It Works

March 7, 2023 ⚊ 1 Min read ⚊ Views 77 ⚊ BUSINESS

Device ID marketing is a form of mobile advertising that uses device identifiers, such as the Advertising Identifier (IDFA) on iOS devices or the Android Advertising ID on Android devices, to deliver targeted ads to users. These identifiers are unique to each device and are used by advertisers to track user behavior, preferences, and interests.

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Tags: Device ID Marketing, Device ID Targeting