The Fendi Monster Explosion is Considerably More Than The Charmed Life

The beginnings of Fendi may be traced back to 1925 when Edoardo Fendi and Adele Casagrande made the decision to establish a leather goods store and fur studio on Rome’s renowned Via del Plebiscito. Fendi first gained notoriety for its naturally yellow-tinted parchment leather bags after opening a tiny boutique in Rome that sold furs and leather items. The release of the Selleria series bags in 1938 put them back in the public eye.

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