Targeting and Catering to Your Mobile Web Traffic

Over half of all worldwide web traffic comes from mobile devices, yet most websites are designed to specifically cater to traditional desktop devices. These websites have mobile versions, but everything related to mobile traffic is an afterthought. But why would the majority be an afterthought? There is a misconception about mobile traffic that it is less valuable and less likely to convert. “People on their phones are looking to browse, not buy. And they don’t use their phones for business reasons.

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