GA4 Vs Universal Analytics

GA4 (Google Analytics 4) and Universal Analytics are two versions of Google’s analytics platform. GA4 focuses on event-based tracking, offering advanced insights and predictions using machine learning. It integrates with other Google products and provides privacy-centric features. Universal Analytics is session-based, tracking pageviews and sessions. While it has robust reporting capabilities, it lacks cross-device and cross-platform tracking. GA4’s enhanced tracking and comprehensive insights make it the future of Google Analytics. Migrating to GA4 is recommended for businesses seeking deeper customer understanding and data-driven decision-making.

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