what is digital marketing

Digital marketing can also be called online marketing. The main purpose is the promotion of brands to connect with potential audiences using digital platforms. A digital marketing strategist is someone who plans and executes a company’s digital marketing strategy. Identifying and targeting client demographics, understanding consumer behaviour, administering online advertising, and tracking their success may be among their tasks. They must be skilled in a variety of digital marketing strategist tactics such as SEO, social media marketing, email marketing, content marketing, and so on. They also frequently employ data analytics tools to analyse and change their plans based on campaign performance.

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