AI Artificial Intelligence use in Digital Marketing

Artificial intelligence- AI in digital marketing refers to the use of AI technologies and algorithms to improve various aspects of marketing activities. In order to gather insights, optimize campaigns, personalize customer experiences, and enhance overall marketing performance, it makes use of machine learning, data analysis, natural language processing, and automation. AI gives marketers the power to deliver personalized content and recommendations, automate repetitive tasks, and increase customer engagement and satisfaction.

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