An Expert’s Guide To Scheduling Ads On Amazon

Ad scheduling, also known as dayparting, is a functional feature to adjust your ad campaigns at certain times. By default, your Amazon campaigns run 24×7, but ad scheduling limits your campaigns to certain times. It allows you to fine-tune your campaigns for different days and different seasons.

The idea behind scheduling ads is to maximize the efficiency of your ad campaigns. Your campaigns perform differently during certain days or times of the day, depending on the customer purchasing patterns. Ad scheduling helps you automatically increase or decrease your budget and bids based on your requirement.

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