munna baba

Advertisers bid on specific keywords or phrases that they want their ads to appear for in the search engine results. When a user searches for one of those keywords or phrases, the advertiser’s ad (paid listing) will appear among the top results. So again, if we think of search marketing as a coin, SEO and PPC are two sides of the same coin: With PPC, the advertiser pays when a search user clicks their paid listing.

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