The MICE industry stands for Meetings, Incentives, Conventions, and Exhibitions, which are professionally organized and held at dedicated venues and on specific dates, primarily aimed at attracting business tourism. Moreover, MICE events have two primary objectives: In the first place, they give exhibitors a platform on which they can display their products and services. This further assists in increasing visibility and market presence.
Source: https://godreamcast.com/blog/news-updates/upcoming-mice-events/