Coinbase’s Conversational Advertising During Super Bowl LVI

Several crypto exchanges decided to promote their services during the recent Super Bowl event. However, Coinbase took an early lead in the Crypto Bowl with its ad spot that was unique and instantly got viewers’ to grab their phones and smoothly head over to the signup page. While other companies might have spent a lot of money on a swanky 30-second ad which featured celebrities or exorbitant amounts of greenery and visual effects, Coinbase decided to take a different route by placing a multicolored QR code on the screen that bounced around like the logo of a DVD player’s screensaver.

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