Creativity is Reclaiming Its Time as the Defining Factor of Campaign Success
June 27, 2023 ⚊ 1 Min read ⚊ Views 53 ⚊ BLOG
Creativity like this is at the heart of advertising; this creativity then gets delivered through media – a variety of placements purchased across different channels. Media and creativity need to work hand-in-hand, and for the past 20 years, our industry has become excessively focused on the media half at the expense of creativity.
Tags: creative execution, dynamic creative, dynamic messag
