Customer Data Platform Market Research Report 2023-2029
February 28, 2023 ⚊ 1 Min read ⚊ Views 67 ⚊ BUSINESS
A customer data platform (CDP) is technology that allows businesses to pull in customer data from any channel, system, or data stream to build a unified customer profile. These tools usually include a customer database and automation, as well as management resources for multichannel campaigns, real-time customer interactions, and connected data. A CDP combines all of that data in real time for companies, allowing them to offer hyper-personalized experiences for customers.
Tags: services market research report
