Digital Marketing Trends In Korea
February 6, 2023 ⚊ 1 Min read ⚊ Views 79 ⚊ BUSINESS
With a population of 51 million, South Korea is one of the most connected countries in the world – with an internet penetration rate of 93%¹. (The penetration rate is measured by internet use or smartphone ownership). The proliferation of internet use has contributed to the increased usage of social media channels. YouTube has garnered more popularity in recent times (with an increment of 7%²) although the online news access is still dominated by local platforms such as Naver and Daum.
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