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September 4, 2024 ⚊ 1 Min read ⚊ Views 13 ⚊ BLOG
Put simply, search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts.
So how do SEO and SEM differ? Technically they aren’t different – SEO is simply one-half of SEM:
SEO = driving organic traffic from search engines.
SEM = driving organic and paid traffic from search engines.
Now, this is where things get a bit confusing.
Today, many people use SEM interchangeably with PPC (which we’ll talk about in the next section).
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