From Marketer to Innovator-The Impact of AI in MarTech on the CMO’s Position

Artificial intelligence has become a catalyst for transformative change across various industries, reshaping traditional practices and revolutionizing the way businesses operate. Its profound impact extends beyond mere automation, reaching deep into the core functions of organizations. From entry-level positions to the highest echelons of corporate leadership, the advent of AI has compelled individuals across the spectrum to grapple with its far-reaching implications. Chief Marketing Officers are no exception to this paradigm shift. With the disruptive influence of AI permeating the marketing technology landscape,

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