Germany Retail Banking Consumer Profiles And Analysis

The Germany retail banking consumer profiles and analysis report looks at a range of German customer profiles, using cluster sampling to determine customer banking preferences and mindsets. Leading banking providers can then use this to build solid customer-to-bank relationships and ensure future loyalty and retention. While this report focuses on the retention and loyalty of banks’ existing customers, each profile indicates how banks can sell new products and acquire new customers within each profile, while considering the potential threats and competition they could face in the German market.

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