google advertising

Google advertising, also known as Google Ads, is an online advertising platform developed by Google. It allows businesses to create and display ads to users who are searching for products or services on Google or its partner websites.. Google Ads works on a pay-per-click (PPC) model, where businesses bid on specific keywords and phrases related to their products or services. When a user searches for these keywords, the businesses’ ads appear at the top of the search results, marked with “Ad” or “Sponsored” labels. The businesses only pay when a user clicks on their ad, hence the name pay-per-click.

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