Hotel Distribution System
April 21, 2023 ⚊ 1 Min read ⚊ Views 64 ⚊ TECHNOLOGY
A clear distribution strategy is important for a few key reasons: it will support you control costs, set more accurate forecasts, achieve optimal occupancy and RevPAR, and manage (or increase!) client satisfaction. Because third-party channels charge hefty commissions, distribution costs can be quite costly.
BookingXML can be tempting to want to get as many direct bookings as possible, but some direct bookings also come at a cost, especially when you factor in advertising spend, marketing costs, and even payroll costs for reservation representatives taking bookings over the phone. Mapping out exactly how much each distribution channel costs can support you not only control those costs but also make sure you’re getting the most bang for your buck on each distribution channel.
