How can we manage Amazon PPC on listing with 20 variations and run ads in a way that they don’t comp

November 23, 2023 ⚊ 1 Min read ⚊ Views 47 ⚊ BUSINESS

Segment your variations into logical groups. This can be based on product attributes, customer preferences, or any other relevant criteria. This segmentation helps in creating targeted ad groups and campaigns.

By setting up individual campaigns for each variation group, you can have better control over your budget and bids. This ensures that the variations within a group are competing against similar products rather than each other.

Read details: https://www.quora.com/How-can-we-manage-Amazon-PPC-on-listing-with-20-variations-and-run-ads-in-a-way-that-they-dont-compete-with-each-other/answer/Jo

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