Deinfluencing trend emphasized the need for brands to increasingly focus on cultivating long-lasting relationships with creators. By prioritizing genuine partnerships, brands aim to overcome concerns related to authenticity, transparency, and commercialization. Building long-lasting relationships allows brands to leverage the influence and credibility of creators while maintaining a strong brand presence in an evolving influencer marketing landscape.
Source: https://www.martechcube.com/how-does-de-influencing-trend-influence/
