How is SEO different from SEM and PPC?

September 23, 2024 ⚊ 1 Min read ⚊ Views 10 ⚊ BUSINESS

Website analytics: Set up and use tools (at minimum, free tools such as Google Analytics, Google Search Console and Bing Webmaster Tools) to collect performance data.
Tools and platforms: There are many “all-in-one” platforms (or suites) that offer multiple tools, but you can also choose to use only select SEO tools to track performance on specific tasks. Or, if you have the resources and none of the tools on the market do exactly what you want, you can make your own tools.

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