How is SEO different from SEM and PPC?
October 9, 2024 ⚊ 1 Min read ⚊ Views 15 ⚊ BUSINESS
Whenever people want to go somewhere, do something, find information, research or buy a product/service – their journey typically begins with a search.
However, search is incredibly fragmented – particularly for consumer-intent activities. Users may search on traditional web search engines (e.g., Google, Microsoft Bing), social platforms (e.g., YouTube, TikTok) or retailer websites (e.g., Amazon).
In fact, last year 56% of U.S. online shoppers started their product search on Amazon, compared to 46% who started on a search engine like Google. Also of note from that same research:
Tags: How is SEO different from SEM and PPC?
