How is SEO used in digital marketing?

October 5, 2024 ⚊ 1 Min read ⚊ Views 10 ⚊ BLOG

SEO short for search engine optimization is about helping search engines understand your content, and helping users find your site and make a decision about whether they should visit your site through a search engine. Search engine optimization (SEO) is the practice of orienting your website to rank higher on a search engine results page (SERP) so that you receive more traffic. The aim is typically to rank on the first page of Google results for search terms that mean the most to your target audience.

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