LEXUS LINES UP NEW RX, LC 500

Strategies and Challenges Faced by Lexus in Expanding its Presence and Sales in the Indian Luxury Car Market
Lexus, the luxury car brand of Toyota, is optimistic about doubling its sales of new cars and SUVs in India by 2023, despite facing economic challenges. The company is expecting sustained demand and booking momentum in the market to fuel its growth. To achieve this, Lexus plans to explore the possibility of assembling more vehicles in India, including electric vehicles, as it expects its base in the country to expand further.

Source: https://www.forpressrelease.com/forpressrelease/614630/2/lexus-lines-up-new-rx-lc-500-aims-to-double-sales-in-india-by-2023