Maximising ROI with the Customer Lifecycle Marketing Approach

September 27, 2023 1 Min read Views 40 BLOG

When companies fully adopt the customer lifecycle marketing approach they are able to create targeted marketing messages for each and every stage of a customer’s lifecycle. The customer lifecycle marketing approach means making the purchase straightforward through continual engagement. With a clearly defined customer lifecycle framework in place, businesses are better placed to upsell their products and services, and retain their cu1stomers over a longer period of time. Read full blog about customer lifecycle marketing here

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