Micro-moments – 90 Degrees Asia

The term ‘micro-moments’ was first coined and introduced by Google in 2015. These are the moments when we turn to a device, often a smartphone, to act on whatever we need or want right now. According to a study, 82% of smartphones users say they consult their phones on purchases they’re about to make in a store. 91% of them turn to their phones for ideas in the middle of a task.

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