New Study: One In Four Influencers Bought Fake Followers
September 12, 2022 ⚊ 1 Min read ⚊ Views 101 ⚊ BUSINESS
Additionally, research conducted by IMAI, my company’s influencer marketing technology that analyzes 130 million profiles, revealed that 1 in 4 Instagram influencers purchased 15% of their total followers and every 3 in 4 influencers purchased over 10,000 followers. To reach this conclusion, IMAI conducted an extensive influencer search on its discovery platform by adding filters to narrow down the results, including restricting the follower count and only viewing credible accounts, which is determined by completing a deep analysis of an influencer’s followers.
Tags: IMAI, Influencer Marketing Platform
