SEO vs. PPC
October 8, 2024 ⚊ 1 Min read ⚊ Views 14 ⚊ BLOG
Advertisers bid on specific keywords or phrases that they want their ads to appear for in the search engine results.
When a user searches for one of those keywords or phrases, the advertiser’s ad (paid listing) will appear among the top results.
So again, if we think of search marketing as a coin, SEO and PPC are two sides of the same coin:
With PPC, the advertiser pays when a search user clicks their paid listing.
Tags: SEO vs. PPC
