take Facebook, for example, where factors

But optimizing for Google search is different from optimizing for search other platforms like YouTube or Amazon.

Let’s take Facebook, for example, where factors such as engagement (Likes, comments, shares, etc.) and who people are connected to matter. Then, on Twitter, signals like recency, interactions, or the author’s credibility are important.

Source: https://central.xero.com/s/question/0D58V00009PjlBMSAZ/call8777773749does-%F0%9D%93%94%F0%9D%94%81%F0%9D%93%B9%F0%9D%93%AE%F0%9D%93%AD%F0%9D%93%B2%F0%