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SEO stands for “search engine optimization”. It’s a process that helps search engines understand your website’s content and make it easier for users to find your site. The goal of SEO is to increase the amount of relevant, high-quality content on your website, which can lead to more traffic from search engines.

Source: https://central.xero.com/s/question/0D58V00009Pk3JMSAZ/%EA%9C%B0%E1%B4%80q%EA%9C%B1%E1%B4%A0%E1%B4%87%C9%B4%E1%B4%8D%E1%B4%8F%E1%B4%A1%C9%AA%CA%9F%CA%