What Are The Differences Between Paid And Organic Search?

January 2, 2023 1 Min read Views 74 BUSINESS

Paid search refers to the practice of paying search engines, like Google, to display your website at the top of the search results page when certain keywords are searched for. This is also known as search engine Paid Advertising. With paid search, you bid on the keywords that you want to rank for and pay the search engine each time someone clicks on your ads.
Organic search, on the other hand, refers to the natural, unpaid search results that are displayed by search engines. These results are ranked based on the search engine’s algorithms, which take into account the relevance, authority, and quality of the content on a website.

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