What is ‘PPC’ in digital marketing?

October 21, 2024 ⚊ 1 Min read ⚊ Views 14 ⚊ NEWS

PPC or pay-per-click is a type of internet marketing which involves advertisers paying a fee each time one of their ads is clicked. Simply, you only pay for advertising if your ad is actually clicked on. It’s essentially a method of ‘buying’ visits to your site, in addition to driving website visits organically.

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