WHAT IS SEO?

SEO stands for “search engine optimization”. It’s the process of improving a website’s ranking in search engines like Google, Bing, and Yahoo. The goal of SEO is to help search engines understand a website’s content and make it easier for users to find the site.

Source: https://support.google.com/googleplay/android-developer/thread/307607683?hl=en&sjid=5068741454839241327-AP