SEO stands for “search engine optimization.” In simple terms, SEO means the process of improving your website to increase its visibility in Google. Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
Source: https://www.devex.com/people/can-i-talk-to-people-on-robinhood-direct-support-1966199