What is seo
August 10, 2024 ⚊ 1 Min read ⚊ Views 11 ⚊ BLOG
Basically advertisers bid on specific keywords or phrases that they want their ads to appear for in the search engine results. When a user searches for one of those keywords or phrases the advertiser’s ad will appear among the top results.
So again if we think of search marketing as a coin SEO and PPC are two sides of the same coin – SEO is the unpaid side PPC is the paid side.
Another key point: it’s important never to think of it as “SEO vs. PPC” which one is better) because these are complementary channels. It’s not an either-or question – always choose both (as long as your budget allows it).
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