What Is SEO – Search Engine Optimization?

October 28, 2024 1 Min read Views 11 BUSINESS

SEM and PPC are two other common terms you will read about often here on Search Engine Land and hear about in the larger search marketing community.

It can also be helpful to distinguish what SEO is from what it is not.

Here, we’ll explain the difference in terminologies, what these abbreviations mean and how they extend to different disciplines.

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