What Is SEO – Search Engine Optimization?
August 30, 2024 ⚊ 1 Min read ⚊ Views 15 ⚊ BLOG
Basically, advertisers bid on specific keywords or phrases that they want their ads to appear for in the search engine results. When a user searches for one of those keywords or phrases, the advertiser’s ad will appear among the top results.
So again, if we think of search marketing as a coin, SEO and PPC are two sides of the same coin – SEO is the unpaid side, PPC is the paid side.
Another key point: it’s important never to think of it as “SEO vs. PPC” (i.e., which one is better) because these are complementary channels. It’s not an either-or question – always choose both (as long as your budget allows it).
Tags: sdfsdffds vcvxcxvcfdfdsfdsdsfdsfd
