What Is SEO – Search Engine Optimization?

October 9, 2024 ⚊ 1 Min read ⚊ Views 14 ⚊ BUSINESS

Whenever people want to go somewhere, do something, find information, research or buy a product/service – their journey typically begins with a search.

However, search is incredibly fragmented – particularly for consumer-intent activities. Users may search on traditional web search engines (e.g., Google, Microsoft Bing), social platforms (e.g., YouTube, TikTok) or retailer websites (e.g., Amazon).

In fact, last year 56% of U.S. online shoppers started their product search on Amazon, compared to 46% who started on a search engine like Google. Also of note from that same research:

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Tags: What Is SEO – Search Engine Optimization