WhatsApp Chatbots & QR Codes: The Role in Data Collection
September 20, 2024 ⚊ 1 Min read ⚊ Views 21 ⚊ TECHNOLOGY
In today’s data-driven world, the significance of first-party data has never been greater. For consumer goods companies, having direct access to customer information not only aids in crafting personalized experiences but also enhances marketing efforts and customer relationship management. One innovative and increasingly popular method to build this precious first-party database involves leveraging QR codes that direct users to WhatsApp chatbots. Here’s a comprehensive look at how consumer goods companies are doing it.
Tags: Chatbots
