Why Is Customer Relationship Management So Important?

Generally, Businesses use a variety of procedures, plans, and tools together referred to as customer relationship management (CRM) to monitor and assess customer interactions and data throughout the customer lifecycle (CRM).
CRM enables businesses to build relationships with their customers, which promotes the retention of that customers.
Hence, CRM is a management method that boosts a company’s profits since customer loyalty and revenue are two factors that influence a company’s revenue.

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