Why is SEO important?

October 2, 2024 ⚊ 1 Min read ⚊ Views 10 ⚊ BUSINESS

With such incredible audience reach, there’s no surprise that in turn, the global SEO industry is forecast to reach a staggering $122.11 billion by 2028.

SEO drives real business results for brands, businesses and organizations of all sizes. This is because the act of searching, or the search user interface (be it a typed, voiced or image query format) has become second nature for internet users worldwide, as the primary way to access the information sought, within the sea of billions of webpages (4.3 billion pages on the indexed web, as of September 2024).6

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