Why Keyword Research Is Needed And How To Rank Higher

There are many aspects that influence the positioning of a site or page in the Google SERP: the back links, the site\’s authority, and the SEO activities that can be done on and off-site. But the first step, let\’s say the structure on which everything else is based, is the analysis and research of keywords. This activity sets the stage for everything else: you need to understand who you are writing for, what you have to write, and how to do it. It is necessary to set up the entire SEO strategy and will serve to lay the foundation on which to build your digital home, whatever it is. And suppose your goal is to write the texts for an ecommerce or a drop shipping shop.

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